With news of scams relating to the COVID-19 pandemic emerging on an almost daily basis, it is imperative that companies maintain and even step up efforts to secure their brands.
That’s the message from the UK’s cross-industry Anti-Counterfeiting Group (ACG) in its latest annual report, which says that while business may be struggling to contend with the coronavirus emergency “they more than ever need their brand protection workforces to help protect consumers and their company’s vital asset.”
“Criminal counterfeiters are in manufacturing overdrive,” says ACG director general Phil Lewis, adding they are working overtime to manufacture and stockpile counterfeits, ready to sell them once the heath crisis abates.
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