trust (1)

300Over a quarter of consumers actively stated that they distrust government authorities and manufacturers (29% and 26% respectively) found the EIT #FoodTrustReport.

What's damaging consumer trust? Anthony Warner - known as The Angry Chef - says: "there's too much information [about food choices]. It's all very confusing."

In this episode of #EITFoodFight, he and Liesbet Vranken explore:

➡️ Food marketing and health claims like 'detox'
➡️ The role of social media influencers
➡️ Where consumers can get trustworthy information.

Read more…