consumer study (1)

Researchers at the University of Nebraska carried out an interesting robust study to examine how information about food fraud incidents affects consumers’ valuation of products. Specifically, the study examined:

- changes in consumers’ valuation of extra virgin olive oil (EVOO) after they received information about food fraud,

- how information about food fraud attributable to one country affects valuation for products from other countries, and

- how information about food fraud affects the valuation of olive oils in different price segments.

   Read the article at: consumer EVOO study

Read more…