50514969?profile=RESIZE_710xThis is the first of a series of webinars, which will be held every Wednesday at 11am throughout April. These are an alternative to IFST's Spring Conference, which had to be cancelled because of Covid 19. Through these webinars, IFST will be showcasing the very best in food science and, in particular, its application through the very latest in technologies.

The speaker is John Keogh, who is a strategist, C-level advisor and academic researcher with 25 years of executive leadership roles as Director, VP and SVP in global Supply Chain Management, Information Technology, Technology Consulting and global Supply Chain Standards. He advises the public and private sectors worldwide and is a regular subject matter expert on TV and Radio.  In the webinar, he will outline the complexities of today's global Food Chain and discuss the multifaceted constructs of transparency and trust. He will describe the principles behind food credence claims (e.g., halal, kosher, organic) and how firms can use technology and analytical science to build trust and reduce the risk of opportunism. 

The webinar is free. More information and registration here