The latest article from John Spink's Food Fraud Prevention Academy gives some wise words on what a food business should do, in practice, when an (unverified) report of fraud appears in the media. The example given is from the airline industry but with clear parallels for the food industry.
It advocates a systematic and calm approach to seeking corroboration and primary information sources to provide the detail that is needed to assess whether or not your own business may be affected. Your should give your senior management a heads-up but without over-reacting or taking knee-jerk actions unsurported by evidence.
The article is also a timely reminder that multiple online reports of the same "incident" are not, in themselves, orthogonal corroboration of evidence. There is a chance that they could all be repetitions of the same single original quote or article.
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