This paper explores the potential of blockchain technology in promoting sustainable food production and consumption (SFPC) from a consumer perspective in India. Consumer confidence has been shaken by food safety concerns alongside unexpected events like COVID-19 and geopolitical conflicts. In recent times, consumer focus has shifted a lot towards food safety and security. The study adopted exploratory factor analysis (EFA) to identify the factors strengthening consumer trust through blockchain technology. The EFA helped classify the items into five factors, i.e., reliability, sustainability, impact on health, trust, and switching intentions. The results reveal that these factors are the most significant reasons consumers are willing to accept a blockchain-enabled food system over a traditional system. The study findings will benefit organisations willing to introduce blockchain within their operations to improve the consumer base. It will also prove to be helpful for researchers and academicians to understand consumer perspectives towards blockchain for SFPC.
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