This is posted on behalf of Demi Ellis - she is seeking survey respondants to complete a research project:

Calling all UK or Irish honey consumers

My name is Demi Ellis and I’m currently completing a research project as part of an MSc in International Business within Ulster University Business School, under the supervision of Dr Damian Gallagher. 

As part of this, I’m conducting a survey to obtain the perspectives of consumers on organic honey, which employs an exciting, innovative technology referred to as blockchain. Specifically, it will examine factors which impact consumer WTPP for blockchain-enabled organic honey. Your responses are pivotal in enabling me to gather as much data for the analysis of this research. If you have any colleagues or contacts that you feel would also be interested in undertaking this survey, I would appreciate if you could share where appropriate.

To partake, you must meet the following criteria:

  • Aged 18 years old or older
  • Live in the UK, Northern Ireland or Ireland
  • Consume honey

 Your decision to participate is entirely voluntary and you have the ability to withdraw at any stage. If you wish to take part, the estimated completion time is about 10 minutes.

As a token of appreciation, on completion of the questionnaire, you will have the opportunity to enter a draw for one of five One-4-All e-Vouchers worth £10 each.

Please be assured that your responses will remain completely anonymous and are strictly used for research purposes. All data collected will be stored safely and securely.

To obtain further details and to participate, please click on the either of the two links displayed below:


📌 TOPIC OF STUDY: Factors affecting consumers’ Willingness-To-Pay-Premiums (WTPP) for blockchain-enabled organic honey
👉 TARGET AUDIENCE: Honey consumers in United Kingdom, Northern Ireland or Ireland
⏳ DURATION: 8 – 10 minutes
🔗 ORIGINAL LINK: https://qualtricsxmprnlqvfzp.qualtrics.com/jfe/form/SV_6s4Fr0wdByrgHgG

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