Food Authenticity Membership Category; please pick a category that best describes your profession:
Analyst/Food authenticity testing
If you selected 'Other members' for membership category, please provide details of your profession
I selected "Other members" as my membership category because I work as a Senior Web Marketing Executive specializing in B2B SEO and market research within the healthcare and life sciences industry. My role involves developing content strategies, conducting keyword research, and optimizing digital campaigns to drive qualified leads and business growth.
Additional information about your food authenticity interests
My interest in food authenticity stems from a strong focus on consumer safety, supply chain transparency, and regulatory compliance. I’m particularly interested in how emerging technologies like AI, blockchain, and advanced analytical methods can be used to detect food fraud, verify ingredient sourcing, and ensure product integrity. I also follow trends in food labeling regulations, traceability systems, and market implications for both producers and consumers.
