Over a quarter of consumers actively stated that they distrust government authorities and manufacturers (29% and 26% respectively) found the EIT #FoodTrustReport.
What's damaging consumer trust? Anthony Warner - known as The Angry Chef - says: "there's too much information [about food choices]. It's all very confusing."
In this episode of #EITFoodFight, he and Liesbet Vranken explore:
➡️ Food marketing and health claims like 'detox'
➡️ The role of social media influencers
➡️ Where consumers can get trustworthy information.
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