To meet growing consumer demands, our food chain has become global, dynamic, heterogeneous, and more complex in nature. Foods once considered exotic or seasonal are now available year-round in developed markets. Consumer demands extend to food products that have credence claims such as sustainably sourced, fair-trade, non-GMO, organic, vegan, vegetarian, and more. But how can consumers verify these credence claims and be protected from food fraud? The need for greater supply chain transparency to increase consumer trust in safe, nutritious and authentic foods has never been more profound. Yet, globalisation of the supply chain is not the primary reason for food fraud, which exists within sovereign nations and may be rampant within free trade zones. The question is whether current laws and regulations are adequate to protect consumers, or whether they create an environment of “blind trust” where food fraud can flourish.