Review – Traceability and Anti-counterfeiting in Agrifood Supply Chains - News

This review (open access) examines state-of-the-art technologies developed to support traceability and anti-counterfeiting in agri-food supply chains, considering their application across the full spectrum of stakeholders. It includes sections on

AI and Internet-of-Things
Barcode, Non-electronic approaches, and molecular traceability
RFiD and Near Field Communication tags
Distributive ledgers

To provide a system-level perspective, the review adopts a five-layer socio-technical traceability and anti-counterfeiting framework, comprising identity, sensing, intelligence, integrity, and interaction layers, which is used to map enabling technologies and reinterpret the evolution of traceability systems as a progression of functional capabilities rather than isolated technological upgrades. Using this framework, the review analyzes the advantages and limitations of current solutions and clarifies how traceability and anti-counterfeiting functions emerge through technology integration. It further identifies gaps that hinder large-scale and equitable adoption. Finally, future research directions are outlined to address current technical, economic, and governance challenges and to guide the development of more resilient, trustworthy, and sustainable agri-food traceability systems.

John,

This review really highlights how important traceability and anti-counterfeiting have become in the agri-food sector.

For me, the key question is very simple:

Can the consumer trust the product in front of them?

The five-layer framework mentioned — identity, sensing, intelligence, integrity and interaction — is a strong reminder that this problem cannot be solved by one technology alone. It needs a practical, connected approach that works for brands, regulators, retailers and, most importantly, consumers.

This is exactly why we developed ASLI.

ASLI is an AI-powered product authentication and traceability platform that gives each product its own secure identity. A consumer can scan a product with a smartphone to check whether it is genuine, while the brand can see real-time scan activity, location insights and suspicious patterns that may indicate counterfeiting or product tampering.

In sectors such as food, FMCG and pharmaceuticals, this is not just about protecting a brand. It is about protecting people. Counterfeit, adulterated or mislabelled products can have a real impact on health, safety and trust.

Our aim with ASLI is to make advanced product authentication affordable, scalable and easy to use, so it can be applied not only to premium products, but also to everyday items that people rely on.

The future of traceability will come from combining secure product identity, AI, real-time data and consumer participation.

That is the gap ASLI is working to help close.

Learn more: www.theasli.net

Protecting products means protecting people.

#theASLI #AntiCounterfeit #FoodSafety #Traceability #AgriFood #ProductAuthentication #AI #SupplyChain #ConsumerSafety #BrandProtection

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Comments

Jason Wood May 6, 2026 at 12:10pm

John,

This review really highlights how important traceability and anti-counterfeiting have become in the agri-food sector.

For me, the key question is very simple:

Can the consumer trust the product in front of them?

The five-layer framework mentioned — identity, sensing, intelligence, integrity and interaction — is a strong reminder that this problem cannot be solved by one technology alone. It needs a practical, connected approach that works for brands, regulators, retailers and, most importantly, consumers.

This is exactly why we developed ASLI.

ASLI is an AI-powered product authentication and traceability platform that gives each product its own secure identity. A consumer can scan a product with a smartphone to check whether it is genuine, while the brand can see real-time scan activity, location insights and suspicious patterns that may indicate counterfeiting or product tampering.

In sectors such as food, FMCG and pharmaceuticals, this is not just about protecting a brand. It is about protecting people. Counterfeit, adulterated or mislabelled products can have a real impact on health, safety and trust.

Our aim with ASLI is to make advanced product authentication affordable, scalable and easy to use, so it can be applied not only to premium products, but also to everyday items that people rely on.

The future of traceability will come from combining secure product identity, AI, real-time data and consumer participation.

That is the gap ASLI is working to help close.

Learn more: www.theasli.net

Protecting products means protecting people.

#theASLI #AntiCounterfeit #FoodSafety #Traceability #AgriFood #ProductAuthentication #AI #SupplyChain #ConsumerSafety #BrandProtection

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