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Jason Wood commented on John Points's blog post Review – Traceability and Anti-counterfeiting in Agrifood Supply Chains
"John,This review really highlights how important traceability and anti-counterfeiting have become in the agri-food sector.
For me, the key question is very simple:
Can the consumer trust the product in front of them?
The five-layer framework…"
May 6
Jason Wood replied to Jason Wood's discussion Adulteration & counterfeiting: how do we bridge lab science and real-world checking?
"Hi everyone — I wanted to follow up with a concrete example in case it helps move the discussion forward.

We’ve built ASLI (Authentic Scan Legit Identifier) to address the “missing middle” between powerful lab methods and everyday operational…"
Feb 16
Jason Wood posted a discussion
Hi all,Recent mainstream coverage has again highlighted how persistent food fraud is, especially in commodities like honey, edible oils and spices. The thread running through many examples is familiar: detection methods are improving, but food crime…
Feb 12
Jason Wood is now a member of FoodAuthenticity
Feb 12